GNFZ Advisor Eric Corey Freed Announces New Book on Innovation and Organizational Change

The Global Network for Zero is pleased to share that GNFZ Advisor Eric Corey Freed has announced the upcoming release of his new book, Frictionless: Overcoming the Drags that Shut Down Innovation, available for pre-order now.

Many members of the GNFZ community know Eric as one of our most engaging speakers, a trusted advisor, and a leading voice on sustainability, regenerative design, and organizational transformation. Through webinars, conference panels, and industry conversations, Eric consistently challenges audiences to rethink assumptions and embrace new approaches to solving complex problems. His latest book expands that conversation beyond sustainability, exploring the barriers that prevent organizations from innovating and how leaders can remove the friction that slows progress.

Achieving net zero requires more than technical solutions — it requires organizations to adapt, collaborate, and implement new ideas at a pace and scale not seen before. Whether advancing decarbonization strategies, deploying emerging technologies, or transforming operations, innovation remains one of the most important drivers of meaningful change. 

We encourage our community to support Eric's latest work and learn more about Frictionless: Overcoming the Drags that Shut Down Innovation